Number 22 - If I were an Advertiser today
Thursday, September 20th, 2007I just found a great blog post by Chris Brogan (I’ll have to check out his site again, I hadn’t heard of it previous to finding it via Digg) entitled “100 blog topics I hope you write”.
It’s a great idea for a post; I like it because it’s a great way to interact with other bloggers/members of the internet community (and his blog’s tagline is “A Conversation with a Community about Digital Relationships”) so it’s a fantastic example of him doing just that.
I also like it because “Number 22 - If I were an Advertiser today” is exactly what I thought about a few nights ago. So Chris, if you’re reading, here goes:
If I were an Advertiser today, I would look to take advantage of the recent explosion (last five years) in satellite-imaging technology and the respective mapping services offered by Google, Yahoo, Microsoft etc.
Why? Because you’ve got tens of millions of pairs of eyes actively seeking out interesting landmarks/geological features/buildings etc from a new perspective - the bird’s eye view.
When these users find something interesting they share the location with other users, and we see the viral effect, usually associated with emails/photos/videos etc. and sometimes these “discoveries” end up in newspapers too (even more eyeballs).
I would take advantage by exploring methods to effectively exploit this new strategy by launching campaigns that could be seen from the sky and captured by satellite imaging:
- Huge logos on flat roofs/in fields/old quarries
- “Joke” campaigns like the recent doughnut-brandishing Homer (to promote the Simpsons film)
- Working with political parties to create politically-based campaigns
It’s not an entirely original idea, just one which I think has plenty of scope for development.
Thanks Chris for a great blog post, it’s got people responding and interacting with you, and each other.
